What does "SEO" stand for in the context of digital marketing?

Search Engine Optimization

Social Engagement Optimization

Search Engine Outreach

Site Engagement Operations

Why is having a strong online presence important for MSMEs (Micro, Small, and Medium Enterprises)?

It enhances brand visibility and credibility.

It can replace the need for physical storefronts.

It helps reduce operational costs.

It simplifies inventory management.

Which of the following is an example of a digital marketing channel?

Print advertisements

Telephone calls

Billboards

Social media

What is the primary purpose of conducting competitor analysis in digital marketing?

To identify opportunities and threats in the market

To increase advertising budgets

To create similar products as competitors

To copy all strategies used by competitors

Which of the following is a key aspect of an effective digital marketing plan?

Defining clear business objectives and target audience

Ignoring customer feedback and reviews

Adhering to rigid strategies without flexibility

Using a single marketing channel exclusively